How Can I Promote My Health and Fitness Business?
Mar 16, 2021
4 Tips to Help Promote Your Health and Fitness Business
As a health and fitness professional you are in the business of making your clients lives healthier and better! While you work hard and do your best to fulfill your current client’s expectations, it's also important to reach out and showcase your products and services to other potential customers as well. This ensures the continuity of your business and helps other customers looking for similar services to know about you and your business. Here are some tips to market your health and fitness business effectively:
Ask for Referrals From Your Previous Clients
The best form of marketing is word of mouth marketing. Your current customers have already experienced your services and know for a fact that they are effective and produce results. You can ask them to share their experience with others in their friend circles and share your information with anyone who is in need of similar services. You could even formalize this in the form of a referral program and incentivize your current clients for referring someone to you.
Be Where Your Health and Fitness Clients Are
Understanding where your customers spend most of their time can give you a competitive edge and put you ahead of your competition. Start with making an ICP (Ideal customer profile) and do some research on some of the watering holes for your customers. These watering holes may be online or offline. Then, be present there and make yourself relevant by interacting with them about their pain points, goals and ambitions. Social media is a good place to start with. Over half the world’s population is on social media! Start building your presence there to attract customers who might want your services. Apart from social media, you can also list yourself in free business directories such as Google My Business, Bing Places and Apple Maps.
Build an Online Presence for Your Health and Fitness Business
Apart from social media, you also need to have an online presence in the form of a website that you can personalize and customize to your preferences. You also need to have a website in order to list yourself in business directories. The website will act as an online address for your business and should truly be a reflection of your brand while also giving a detailed description about your products and services. There are many DIY (Do It Yourself) services, like Squarespace and Wordpress, where you can build an intuitive and customer friendly website without specialized knowledge.
Start Collecting Emails or Phone Numbers of Your Health and Fitness Clients
If customers stop visiting your business, how do you reach out to them? You can start by collecting your current customer’s email addresses and phone numbers so you can reach out to them with potential offers and new services that your business has to offer. You can also collect this information for potential customers who visit your website and are interested. You can have them fill out a simple form on the website that contains all this information, and then nurture and engage with them till they are ready to make a decision. Most importantly, try and form an emotional connection with your customers. Put yourself in their shoes and understand what they are going through. Try and solve their problems. In no time, you'll be solving your own problem of getting new customers in the process too!
While you're putting effort to promote your health and fitness business, it's also important to make sure it's protected so your hard work doesn't go to waste! Being in the health and fitness space exposes you to a unique set of risks since you are often working with people, their health and bodies directly. Our team of experts at Foxquilt can help you determine the right kind of insurance for your business needs and help you get peace of mind. With our new online platform, you can also buy business insurance for your health and fitness business instantly and all online. Get started and buy online all in the same day!
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